With 71,088 people attending Super Bowl 50, the San Francisco 49ers Levi’s Stadium did a great job hosting the game. To commemorate the fact that this was the 50th Super Bowl, the NFL made a couple of changes to the look of the game. One was to suspend the tradition of naming this game with a Roman numeral, which is an “L” for 50. Instead the league chose to use the Arabic numeral 50. They also used the color gold used to signify the “golden anniversary.”
The game was watch by 111.9 million viewers to make it the third highest watched show in TV history. Commercials during the big game, which was broadcast on CBS, cost an average $5 million for a 30 second ad. Another hefty cost was the price of tickets on the secondary market. StubHub, a leading ticket reseller, reports that the average price of a ticket was $5,134, with tickets varying from $1,222 for the cheapest to $27,983 for the most expensive. The half-time show featured Coldplay and had special performances from Beyoncé and Bruno Mars.
Although the actual Levi’s Stadium is located close to 50 miles away in Santa Clara, CA, the city of San Francisco created a “Super Bowl City” around the area of the Ferry Building. It was opened on Saturday, Jan. 30 through Super Bowl Sunday. The Ferry Building’s tower was decked out in a huge golden “50”. As the area is known for its leadership in technology, it also provided an opportunity to “showcase the latest in interactive gaming, social media and data visualizations,” Organizers expected more than a million people to attend.
Speaking of technology, the Super Bowl 50 game set a record for using 10TB of data on Levi’s Stadium WiFi network. This was a big increase from last year’s game, which used 6.2 TB of WiFi data. Facebook was the most popular social app used during the game.
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